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Industry Segment Marketing Program Specialist - Materials & Semiconductor

Oxford Instruments plc -
上海市

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职位详情

完整职位描述

Role Details

Business, Location:

Marketing, China

Role:

Industry Segment Marketing Program Specialist - Materials & Semiconductor

Reports to:

Head of Marketing

Direct Reports:

None

Primary Purpose:

China Semi-Conductor & Materials Market analysis, identify key opportunities across Business Units inside Oxford Instruments. Align and collaborate with BU Marketing, Group Marketing, to develop related marketing programs align with industry strategies and work with local marketing communication team to maximize the leads generation result and return of marketing investment (ROMI). Another primary responsibility for this role is work closely with business units for the commercialization process for the NPI including alignment on the value proposition, commercial readiness and introduction plan deployment.

Key Responsibilities

Target market analysis, opportunities identifications across business units, align with business target and strategy to develop related industry marketing plans & programs and execute industry segment marketing campaigns.

The job includes but not limited as following:

Target market (Materials & Semi-Conductor) sensing and market intelligence
Plan and design industry focused campaign, tactics along with company strategy and focus
Internal communication and engagement with business units, align with the business objective, contents, and target customer
Implement or partner with marketing communication team implement the marketing campaign tactics
Communicate, partnership with industry KOL and key accounts
Develop, manage industry segment media coverage and customer reach
Other tasks assigned by marketing manager

Indicative Performance Measures

Market sensing and industry dynamic report
Demand generation and leads conversion
Industry business results
NPI success

Person Specification – Essential requirements unless stated

Education / Qualifications:

Master’s degree in physics, material science or semi-conductor

Professional Skills/ Abilities:

Above 2 years experiences in related industry segment ，Instrument related experience is prefer
Communication skill
Written and oral English & Chinese

Personal Qualities:

Integrity

Personal Impact - Actively listens to, and seeks to understand, the perspective of others. Constructively deals with conflict. Adapts style to suit the situation.
Developing Self - Demonstrates a genuine intent to improve own behavioural and technical skills appropriate to the business. Seeks opportunities to develop and to take on new responsibilities and challenges. Continues to learn and keeps abreast of professional developments

Inspiration

Motivating and Leading Others –Provides a positive sense of purpose and direction by communicating effectively and ensuring understanding.

Responsibility

Teamwork and Co-operation - Develops positive, open relationships and shares knowledge between teams in order to solve problems and to achieve business goals. Supports team members by understanding roles, tasks and responsibilities necessary to achieve success.

Working Smarter

Planning - Identifies priorities and actions to deliver results that meet agreed objectives. Communicates these to the appropriate people. Monitor’s progress and adapts plan accordingly.
Process Awareness and Improvement - Actively supports new processes and continuous improvements that benefit the business. Understands and works with the different processes that exist, and the relationships between them.

Agility

Being Flexible - Recognises change and adapts quickly to new ways of working. Maintain effectiveness in order to deliver the desired results.
Being Proactive - Constantly strives to perform well, in order to meet objectives. Constructively challenges the way things are done. Adapts style to suit the situation. Initiates actions that help to develop the business.

Will to win

Customer Focus – Identifies and understands the needs of both internal and external customers. Responds positively to those needs. Seeks to exceed the expectations of existing and future customers.

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