Market and Competitive Analysis
o Conduct market research to identify trends, OEM and tier‑supplier needs, regulatory developments, and competitive dynamics within AP mobility.
o Build OEM–tier mapping, monitor competitive activities, and synthesize insights to inform Proxxima’s opportunity prioritization.
o Maintain a comprehensive, regularly updated database aligned with OEM material specifications and application requirements.
- Solution Development & Opportunity Assessment
o Gather and synthesize feedback from OEMs, tiers, and ecosystem partners to validate needs and refine solution direction.
o Translate voice‑of‑customer insights into strategic initiatives, product requirements, or solution improvements.
o Build case studies, learnings, and commercialization support materials based on regional application experience.
- Go‑to‑Market Strategy Support
o Support the development of go‑to‑market plans for targeted mobility applications, including segmentation analysis, customer targeting, and value‑chain engagement strategies.
o Prepare marketing collateral, opportunity summaries, and data‑driven insights to support internal and external communication.
- KPI Definition and Tracking
o Support the establishment and monitoring of key market development metrics, ensuring visibility into opportunity progress and commercial impact.
o Use data to refine strategic direction and improve opportunity conversion.
- Innovation and Trend Spotting
o Track emerging technologies, material innovations, policy developments, and mobility trends to identify potential opportunities or risks.
o Recommend areas for innovation, differentiation, or targeted solution development.
