Job Description:
The ONE-demand financial strategist value architect as business partner for the Demand Engine of Royal Canin China market, to ensure value creation by being the embedded financial co-pilot to the demand functional leadership, translating business strategy into financial reality, and ensuring marketing sales investments generate maximum return.
1.Business Partnering, Tactic Planning Growth Management (40%)
1)Strategic finance partner tactics translation: Partner with the demand leaders and marketing leaders to translate sales marketing strategy (e.g., build up new model, launch new product, shift channel mix) into a robust, financially-sound IVCP and AEP.
2)Investment Governance: Own the financial framework for evaluating and approving all demand related investments, ROI analysis on brand vs. performance marketing, digital campaigns, events; Headcount planning, territory design, incentive compensation (IC) plan design
3)New growth initiatives: Business cases for new channel partnerships, pricing models, portfolio programs, customer acquisition programs and ect other for business growth
2.Financial Analytics Investment Power (20%)
1)Customer Product Profitability: Move beyond revenue reporting to define and measure true contribution margin by customer, product, channel, and region. Identify value-destructive segments.
2)Pricing Strategy Execution: Co-develop China pricing frameworks, discounting authorities, and deal desk governance ; Analyze price realization, leakage, and elasticity. Be the authority onvalue capture.“ “Value creation”
3)Sales Force Effectiveness: Analyze leading indicators: pipeline health, conversion rates, sales productivity, quota attainment, TE investment. Link sales activities to financial outcomes
4)Marketing ROI Attribution: Establish the measurement framework to connect marketing spend to pipeline generation and revenue, navigating multi-touch attribution challenges.
3.Forecasting Performance Management: (20%)
1)Own the Pillars’ PL Forecast: Drive a dynamic, driver-based forecasting process (e.g., Weekly/Monthly Latest Best Estimate) that reflects real-time business facts and market intelligence, and link with China FPA to reflect the business PL timely accurately
2)Performance Dialogue: Lead the financial performance review with sales marketing leaders, providing not just variance analysis (what happened) but predictive insight (what will happen) and prescriptive recommendations (what to do about it).
3)KPI Definition Monitoring: Define and socialize the critical KPIs with sales marketing , and automize the KPI monitoring process with effective dashboard
4.Business assurance Organizational Leadership: (20%)
1)Trusted Advisor: Serve as a confidential sounding board and strategic finance advisor to demand leaders and their leadership teams for all finance topics
2)Risk Management: Identify and mitigate demand related frontline risks (e.g., customer concentration, bad debt, channel conflict, regulatory changes).
3)Cross-Functional Orchestrator: Bridge the gap between Demand, VCO, NSOP and Finance to ensure aligned execution (e.g., ensuring demand forecasts align with production plans).
4)Talent Team Leadership: Build, lead, and develop a high-performing finance business partner team supporting sales and marketing sub-functions
