Position Type
Full Time
Career area
Retail Stores
Location
Tower 1, LiNa Building, No. 99, Shanghai, Shanghai 201703, China
Job ID
R-81905
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Role Overview:
Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport. Drive the E2E process for Seasonal Must Win stories from plan to execution in door level.
Key Accountabilities:
Develop & Create consumer journeys informed retail marketing by concept/door dimension to support business.
Orchestrate in store consumer journeys for Nike retail concepts in the GC Marketplace that build awareness.
Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies.
Drive/support the campaign and project forward by consolidation and follow through the executional process cross-functionally
Through integrated marketing, connect seasonal core products, commercial district bestsellers, and regional offerings of stores to effectively execute retail activities and marketing material integration, reviewing each season’s performance and sales returns to assess investment viability, evaluating the efficiency of each campaign and material, and guiding operations for the next season.
Develop and consolidate briefs for seasonal & storytelling assets & experiences for assigned stories by concepts are retail right and meet the needs of the retail marketplace & concepts, which informs deliverables across brand architecture stories.
Drive annual brand plan & deliverables, in partnership with the brand and creative teams to deliver an integrated consumer journey and seasonal chapters, coordinating with store brand narrative teams to drive efficiency & alignment
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
