JOB SUMMARY
The Director of Marketing Performance will be responsible for leading the marketing Return on Investment program and key strategic projects to build and orchestrate best-in-class marketing performance capabilities for Marriott International to optimize marketing effectiveness and drive growth.
This role involves designing, planning and executing Marriott International's marketing measurement capabilities (e.g., marketing mix models) to improve marketing efforts and optimize business outcomes (i.e., improve short-term revenue and long-term brand building ROI). These key marketing performance projects will involve designing and executing measurement tools, building insights and learnings, managing and influencing cross-functional stakeholders/processes to make data-driven decisions, and educating senior audiences on insights and findings. This person is expected to champion and embed these measurement capabilities across the marketing organization. Core partners include Analytics, Loyalty, Digital, Finance and CX.
The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization.
Role Responsibilities/Duties:
- Support and execute on marketing performance projects, particularly related to marketing mix models.
- Lead the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.
- Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.
- Gain alignment and buy-in from senior stakeholders to secure project initiatives’ sponsorship.
- Manage complex stakeholder interactions to drive project success.
- Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.
- Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.
- Demonstrate strong critical thinking skills in project planning and execution.
- Willingly undertake and excel in challenging projects and initiatives.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university
- Seven or more years of experience in marketing, strategy, business consultancy or advisory roles.
- Proven track record of managing and executing multiple strategic projects simultaneously and successfully.
- Strong critical thinking and problem-solving skills.
- Proficiency in Chinese languages is highly preferred for this role.
- Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
- Excellent stakeholder management and interpersonal skills.
- Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.
- Demonstrated ability to drive and implement change initiatives.
- Excellent written and verbal communication skills.
- Self-driven, collaborative, curious and inquisitive thinker.
Education and Experience Preferred
- MBA or other relevant graduate degree (e.g., data science, business analytics)
- Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)
MANAGEMENT COMPETENCIES
Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
- Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o Analysis-The ability to analyze and summarize detailed data and make recommendations. Included is the creation and maintenance of spreadsheets for storing data.
o Deductive Analysis-Interpreting numeric information within the context of business problems, accurately and/or appropriately combining available data for computation or interpretation.
o Inferential Analysis-Using trends and analysis to predict or project beyond presented information, making business-related decisions on the basis of available data, forming recommendations based on interpretation of data.
o Strong to expert SQL skills for both data extraction and for designing flexible data/ETL structures.
o Experience in working with and designing snowflake data schemas with high volumes and high cardinality data in multiple operating environments.
o Experience with different database and reporting platforms to create short term, medium term, and long-term reporting solutions.
o Strong interpersonal skills and be able to work well with non-technical and technical audiences, clearly communicating project needs, risks, delays, and outcomes to all levels of the organization.
o Strong desire to solve business problems using data driven solutions.
o Experience working with high volume, highly complex data structures and/or web analytics data implementations are encouraged to apply.
o Project management, project estimating, verbal and written communications, business and technical documentation.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension - Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
