Job Title: Content Arbitrage Specialist (Google Traffic / Media Buyer)
Job Type: Remote Work Mode: Full-Time / Freelance | Experience: 2–4 Years
About Plumm Ads
Plumm Ads is a performance marketing and business intelligence firm, founded in the U.S. and now based in India. We help e-commerce brands worldwide boost sales, drive growth, and enhance visibility through data-driven strategies and impactful digital campaigns.Our mission is to empower small and mid-sized businesses with the insights and tools needed to scale effectively in a competitive digital landscape.
Role Overview
The role involves planning, executing, and scaling content arbitrage campaigns across Google and other traffic sources. You will be responsible for driving high-volume traffic, optimizing monetization strategies, and ensuring profitable campaign performance.
Work Arrangement
● Full-time / Freelance Role ● Remote (Monday–Saturday)
Key Responsibilities
- Plan, launch, and scale content arbitrage campaigns on Google
- Manage and optimize paid traffic for profitability (ROI/ROAS)
- Create and test pre-landers, advertorials, and content funnels
- Conduct A/B testing on creatives, headlines, and landing pages
- Monitor and optimize key metrics such as CPC, CTR, RPM, and conversion rates
- Work closely with content/design teams to improve performance
- Identify winning angles, offers, and scaling opportunities
- Track and analyze campaign performance using data-driven insights
- Stay updated with platform policies and industry trends
Requirements
- Proven experience in Content Arbitrage .
- Strong hands-on experience with Google Ads .
- Familiarity with pre-landing pages and monetization funnels
- Experience with monetization platforms like Google Ad Manager, AdSense, or similar
- Strong analytical and problem-solving skills
- Ability to manage and scale campaigns with performance-focused mindset
What We Offer
- Competitive compensation
- Flexible remote working environment
- Opportunity to work on high-scale global campaigns
- Growth opportunities within performance marketing
Job Type: Part-time
Work Location: In person
