Integrated Brand & Product Campaigns
Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution. Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers. Marketing Strategy & Excellence
Leverage global best practices and local market insights to continuously elevate marketing excellence. Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts. Ensure strong, consistent brand storytelling across all consumer touchpoints. Business & Data-Driven Leadership
Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions. Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity. Balance short-term commercial impact with long-term brand building. Leadership & Cross-Functional Collaboration
Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth. Manage marketing budgets and ensure effective allocation to maximize brand and business impact. Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies. Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes. Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives.
