New elegance with a modern twist and femininity combine in the timeless world of Givenchy. Its style is the signature of Hubert de Givenchy, who established the eponymous Haute Couture House at the start of the 1950s. Combining finesse, discretion, and elegance, he ensured his designs and ateliers rose to the top and played a key role in international fashion. In 1957, an expansion of scope took place with the launch of the House's first fragrance, L’Interdit – a symbol of the legendary friendship between Hubert de Givenchy and Audrey Hepburn. Ever since then iconic creations from the Maison have continued to cultivate elegance and boldness. Today, Givenchy’s legacy continues to move forward in a modern and powerful way.