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FAE - MCU-Shanghai
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Shanghai, Shanghai, China
Shenzhen, Guangdong, China
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Apply Now
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Job Description
Change the world. Love your job.
The Field Applications Engineer Microcontrollers (FAEM) is responsible for partnering with Sales and providing MCU related technical expertise throughout the sales cycle. The FAEM proactively identifies current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities. In this role, the FAEM also uses in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers.
Responsibilities include:
Win new customer design commitments
Take customers' designs to revenue by providing prompt and thorough technical support for on-going design activity
Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
Recommend and implement system processor solutions to customers in a consultative role
Work closely with the sales team and product group to capture new processor business and successfully take it to revenue
Constantly apply lessons learned from customer engagements to refine our competitive understanding
Use customer and competitive knowledge to tailor feedback to the product group for new product development
Have a grasp of the specific business value ($) that new product enhancements will produce
Constantly making technical contributions back to TI's technical community through informal (flex teams, technical forums) and formal (application notes, Tech Day presentations) channels
Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs)
Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security
Comprehend and debug complex systems issues (hardware interaction with software and external components)
Debug other engineers' designs: hardware and software using TI and industry development tools and test equipment
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Qualifications
Minimum requirements:
Minimum education (i.e., bachelor's degree in electrical engineering)
Minimum of 2 years of experience
Preferred qualifications:
Bachelor’s degree in electrical engineering, Electronics Technology, Electrical Engineering Technology, Electrical and Computer
Engineering or related field
Fluent in English, both written and oral communication skills
Basic understanding of schematics, layouts for MCU and peripheral components
Knowledge and understanding of MCU internal resources (examples include op-amps, data converters, clock, PWM, comparators, communication interface etc.)
Experience with lab equipment, like oscilloscopes, AWG, multimeter, along with soldering and debugging skills
Experience with MCU related applications such as motor driver, power electronics, digital power
Experience with IDE such as CCS or others.
Preferred qualifications:
Programming skills in C/C++ (LabView recommended)
Demonstrated strong analytical and problem-solving skills and logics
Excellent communication and presentation skills
Ability to work in teams and collaborate effectively with people in different functions
Strong time management skills that enable on-time project delivery
Ability to build lasting, influential relationships, both inside and outside the organization
Ability to work effectively in a fast-paced and ever-changing environment
Ability to take initiative and drive for results
Ability to influence decisions through a sense of urgency and competitive drive
Better to have power electronics related experience
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About Us
Why TI?
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
If you are interested in this position, please apply to this requisition.
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TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.
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Job Info
Job Identification 25010446
Job Category Engineering - Product Dev
Posting Date 04/28/2026, 02:28 AM
Degree Level Bachelor's Degree
Locations SHAN 10th Floor, New Band Center, No.555 Haiyang Xi Road, Shanghai, 200126, CN SHEN 16th and 17th floor, Building T8, Qian Hai Kerry Business Center, Shenzhen, 518052, CN
ECL/GTC Required Yes
