Major Responsibilities:
1. Media strategy, media partner relations and external promotion:
- Develop and execute regional media strategies that align with corporate communication goals and support school-level marketing and admissions initiatives.
- Build and maintain strong relationships with regional and local official media, educational media, and social media partners.
- Leverage regional scale to negotiate optimal annual media buys.
- Work closely with school marketing teams to plan media promotion strategically to optimise resource usage while maximising school visibility.
- Ensure consistency in messaging across all media channels to maintain a strong and unified brand image.
2. Digital advertising implementation:
- Collaborate with the school marketing and admissions teams and lead the implementation of digital advertising campaigns, including SEO and SEM, aimed at attracting admissions for schools.
- Monitor the effectiveness of digital advertising efforts, collect and analyse data, provide in-time feedback and take actions for optimisation.
3. Collaboration with schools
- Work closely with school marketing and admissions teams to understand the characteristics and the education offerings of various schools.
- Collaborate with school teams to develop the yearly marketing strategy, including the external communication and promotion plan.
- Develop and track KPIs to measure the effectiveness of school marketing efforts. Monitor the execution process to ensure marketing goals and KPIs are met.
- Facilitate cross-school collaboration on external promotion and media-related events, ensuring alignment with the school marketing and admissions strategy.
- Organise and deliver media training sessions for schools as necessary.
4. Market intelligence and competitor monitoring:
- Monitor competitors’ communications activities, with a particular focus on digital marketing tactics and strategies.
- Provide information and insights to the Regional Head and the regional market intelligence function, to support the analysis of the market trends and competitive movements.
5. Others
- Coordinate between the corporate agency and schools to provide necessary support in the event of a PR crisis.
• To carry out any other duties required by the Regional Head. Job Requirements: • Bachelor's degree in Marketing, Business Administration, Communications, Journalism, or a related field; a Master’s degree is preferred.
- Proven experience in media management, digital marketing and advertising, preferably with experience and connections in the education sector.
- Strong relationship-building and negotiation skills to develop and maintain media partnerships.
- Familiarity with digital advertising platforms, tools, and analytics.
- Strong learning abilities and analytical skills to monitor and interpret market trends and competitive dynamics of the K12 international education industry.
- Ability to work collaboratively with diverse stakeholders, including media partners, school teams and cross-functional teams.
- Ability to work under pressure and manage multiple projects effectively.
- Willingness to travel and work on weekends or evenings to attend events, meet media partners, and support local school teams.
