The Role
This role leads the China marketing team and provides strategic direction and hands on execution for all PR, marketing, media, partnership and client development events.
Specific duties & responsibilities will include but are not limited to:
- Work closely with the Head of Marketing & Communications team for Asia based in Hong Kong in planning key seasonal campaign, branding campaign and regional touring events.
- Work closely China Chairman and art departments to design and execute client development programs and events in China.
- Collaborate with art departments, Operations and China Chairman to develop and manage gallery programs/exhibitions and drive the gallery traffic to sell the sales.
- Enhance Christie’s brand and new client development in 2nd tier cities through creative and effective marketing events/programs throught digital platform or other channels.
- Identify appropriate local partnerships to sponsor marketing programs or events to promote our brand and develop new clients.
- Work closely with the Regional and Global Marketing & Communications teams to strengthen Christie’s brand profile in China.
- Build and strengthen media relations with A-list contacts primarily in Shanghai but also extending to strategic “tier-2 cities” as identified by the China management team
- Manage key messaging and content materials for China market through all channels.
The Candidate
- Degree holder in Communications, Media, Marketing or related disciplines.
- Minimum 10 years of proven success in leading the PR, marketing, partnership and event function in China preferably within art and luxury industries.
- Strong network and relationship with art and culture media preferred
- Strong network and relationship with luxury, lifestyle brands and wealth management institutions preferred
- Strong track record of partnerships and PR results
- Strategic and yet detail oriented to prioritize and organize tto meet the business need
- A natural collaborator, able to partner effectively with multiple stakeholders.
- An Excellent written, presentation and communication skills in English, Chinese and Mandarin.
