Role Overview
The General Manager will lead the strategic, operational, and commercial development of the Company’s music publishing and A&R functions. This role is responsible for driving revenue growth, strengthening the Company’s catalogue, managing rights and royalties, and building a competitive creative pipeline through artist and songwriter development.
You will play a critical role in shaping the Company’s music strategy, developing partnerships, and ensuring operational excellence across rights management and content development.
Key Responsibilities
Strategic Leadership
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Lead and execute the overall strategy for Publishing, Royalties, and A&R in alignment with Company goals
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Translate strategic priorities into actionable plans, KPIs, and measurable outcomes
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Develop and implement a multi-year growth roadmap, including expansion and scaling initiatives
Business Development & Partnerships
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Identify and secure new revenue opportunities across labels, artists, platforms, and brands
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Lead negotiations for publishing deals, catalogue acquisitions, and strategic partnerships
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Build and maintain strong industry relationships to support long-term growth
Publishing, Rights & Royalties
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Oversee catalogue acquisition, administration, and rights management across territories
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Ensure accurate, timely royalty collection, reporting, and distribution
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Drive catalogue monetisation through licensing, sync, and digital exploitation
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Strengthen systems and processes to improve efficiency and transparency
A&R & Creative Development
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Lead A&R strategy including talent identification, signing, and development
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Build a strong pipeline of songwriters, composers, and artists
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Oversee delivery of commercially viable, high-quality content aligned with market trends
Operational Leadership
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Build and lead a high-performing cross-functional team
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Establish efficient workflows, reporting structures, and governance processes
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Ensure compliance with contractual, legal, and regulatory requirements
Performance & Reporting
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Define and track KPIs across revenue, catalogue growth, and creative output
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Provide regular performance updates, insights, and recommendations to senior management
Requirements
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Minimum 8 years’ experience in the music industry, including:
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At least 5 years in music publishing
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At least 3 years in a leadership role
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Strong understanding of publishing, copyright, licensing, and royalty structures
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Proven track record in A&R, catalogue development, and/or deal-making
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Experience negotiating contracts and managing strategic partnerships
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Established network across the music ecosystem (artists, writers, labels, publishers, DSPs)
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Strong leadership, commercial acumen, and execution capability
About Outdustry
Founded in 2008, Outdustry provides market-leading rights management and creative services across China and India for some of the most prominent names in global and local music. With a mission to make music fair for creators and over a decade of deep market experience, we’ve been called “one of the quietest yet most powerful companies” (Billboard) in the Chinese music industry.
