Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Role:
The Insights Sr Researcher will lead the design of comprehensive consumer and user research plans and implement studies to address those needs. As such, you will work with the Personal Work Solutions group to gather consumer insight that drives business strategy and new product innovation ideas in China and globally.
- Ensure that product and marketing development reflects and addresses real consumer needs.
- Drive awareness and usage of consumer insights throughout the organization, to fuel Logitech’s consumer-centric culture.
Create strong collaborative relationships with research partners, ensuring high quality of work, value for money, and articulation of insight and implication for Logitech business.
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Your Contribution:
- Collaborate closely with analysts, designers, product managers, business groups and engineers to ensure insights are understood and implemented.
- Find new opportunities to leverage data (internal and external to Logitech) to get more complete, faster, more cost-effective ways to inform our business partners about our consumers.
- Conduct research yourself when appropriate: moderate interviews with users and shoppers, analyze large data sets, set up and maintain panels of people who can help keep us grounded in the consumer perspective.
- Coordinate, conduct, and monitor recruitment activities to ensure top-notch respondents.
Write clear, insightful, actionable reports and documents that can showcase what we are learning about consumers.
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Your Qualifications and Skills:
- 5+ years of consumer insights experience with a mix of quantitative and qualitative consumer research.
- Strong project management and organization skills, with experience leading studies through each project stage.
- Familiarity with traditional and non-traditional research methods. Interest in and experience with progressive methods of obtaining fresh consumer insights, especially AI.
- Deep experience with primary research: writing questionnaires and discussion guides, setting up sampling plans, testing programmed online surveys, monitoring studies during fieldwork, planning analysis and creating banner and tab plans, checking data tables, creating and populating slides to report out research findings.
- Proven experience with leveraging secondary research reports to answer business needs.
- Strong analytical skills; keen eye for detail; experience and desire to work with data visualization, data mining tools, and/or SPSS.
Expertise in synthesizing information into a cohesive story with prescriptive implications/action plans.
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The best candidate will be curious, insightful, creative, with simple but powerful writing skills.
Ideally has experience with, but must have a passion for, consumer electronics and the future of technology
Strong oral and written communication skills in both English & Mandarin.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
