KEY ACCOUNTABILITIES:
Integrating Customer Insights & Analytics
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Work with marketing research team to generate clear and accurate facts
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Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
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Identifies key market access and customer needs issues
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Give the best sales forecast based on market facts and customer insights
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Extracts key findings from clinical literature to use in driving strategies/tactics for customers.
Product Development and Life Cycle Management
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Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch Progress
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Provides timely input to formulation development and packaging
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Identifies potential intellectual property issues & opportunities during product development
Brand and Portfolio Strategy
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Develop plans for the new indication, including pricing option, pre-launch plan and operation plan
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Prioritizes appropriate targeting, positioning and messaging across all customer segments
Marketing Mix and Execution
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Drives consistent execution of product strategy with appropriate key performance indicators
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Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI
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Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives
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Develop roubust promotional mix and setup training for sales team
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Ensures compliance with finance and budgeting practises, and manage budget within agreed limits
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
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Minimum bachelor’s degree
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Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered
Experience & knowledge:
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At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience
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Experience in multinational company is must
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Brand management experience on Asthma brand is desired
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Experience in new launch experience is desired
Core competencies:
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Good level of English language (spoken/written)
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Proactive and independent attitude
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Strong analytical skills and learning agility
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Experience with building forecast models, valuations, PowerPoint presentations
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Excellent project management skill
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Good team working and cross-functional capability
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Adaptability/Flexibility
