Retail Activation Manager is the role to collaborate across Sales, Marketing, Merchandising, CVM and CRM team for all kinds of sales driven in-store activities. Also, the role is the main contact window for communicating with shopping mall marketing team for shopping mall events, promotions and CRM activities.
Key Responsibilities:
- In-store events and activities
1) responsible for planning, communications and execution
2) responsible for budget and ROI management
- Shopping mall events, promotions and CRM activities
1) responsible for communications, commercial terms negotiation and sales result tracking
2) work with marketing and merchandising team for pre-event/ promotion/ CRM activity preparation
1) responsible for planning and communication
2) collaborate with event team for popup execution
3) responsible for budget management
1) work with HJ and sales team for planning, communication and execution
2) HJ event on-site support
Requirement:
- 8+ years of solid marketing experience, at least 3+ in luxury industry.
- Experienced in retail marketing/CRM management
- Bachelor's degree, good analytical skill and business sense. MBA is a plus.
- Very good at presentation and communication.
