MISSION STATEMENT
- Key owner of the ECOM channel traffic acquisition throughout paid media investment and platform negotiation
- Be responsible of the performance media efficiency (ROI) and consumer strategy on EC channels
MAIN RESPONSABILITIES
ECOM TRAFFIC ACQUISITION & PERFORMANCE
Manage the EC media budget to focus on RECRUITMENT & CONVERSION for all EC channels
- Diagnose consumer funnel, increase traffic quality and quantity throughout consumer journey
- Strategic planning and negotiation with third parties for resources exchanges
- Internal resources coordination ( MKT/MERCH/CONTENT)
- Daily performance optimization
ECOM CUSTOMER STRATEGY
Be responsible of the consumer targeting strategy across different EC channels
- Monitor consumer profile & performance across different channels and consolidate the insights with CRM team
- Collaborate with key platforms on target consumer project (Tmall/JD/Tencent)
- Optimization and implementation of targeting methodology (Daily)
- Coordinate with digital team to build up EC dedicated consumer targeting strategy
- Work closely with EC merch & content team on the strategy execution
BUDGET CONTROL
Forecast and control on the EC media budget within EC P&L;
- Forecasting and preparing the annual budget book;
- Control on the budget spending and tracking on regular basis
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:
Education:Bachelor degrees above
Languages:Fluent in both English and Chinese
Professional experience & knowhow:
- 7 years above working experience and at least 5 years relevant experience for working in E-com field; Consumer goods industry will be preferred
- 3rd party platform performance management is a must;
- Digital MKT experience will be a plus
- ISV tool knowledge will be a plus
Technical & management skills:
- Good skills for office software, excellence in excel.
- Leadership & management experience will be a plus
- Able to do coordinate various stakeholders.
Personal & interpersonal skills:
- Able to deal with ambiguity.
- Strong communication and interpersonal skills
- Critical & Creative mindset
