1. Take overall responsibility forall commercial activities in China, formulate the company's overall commercialplan (including sales, marketing, profit targets, etc.) based on the company's development strategy and market changes, and promote the effectiveimplementation of the plan.
2. In-depth study of internationalcourier, air freight and sea freight industry trends, business models, market demand and competitive landscape, integrate the characteristics of the threebusinesses into the commercial strategy, identify commercial opportunities andavoid industry risks.
3. Formulate and implement salesand marketing strategies combined with the company's budget, overall businessplan and the characteristics of courier, air and sea freight businesses,optimize pricing strategies and service systems for different business segments,and improve customer acquisition and retention capabilities.
4. Lead the planning andimplementation of advertising, marketing promotion and brand buildingactivities, focus on promoting the company's courier, air freight and seafreight business advantages, and enhance the company's commercial influence inthe Chinese market.
5. Effectively convert cargo flow,customer needs (especially needs related to courier, air and sea freight) intocommercial opportunities, coordinate internal resources to provide customizedsolutions for key customers, and improve customer satisfaction and loyalty.
6. Manage existing key customersand potential high-value customers in China, establish and maintain long-termand stable cooperative relations, and focus on expanding high-quality customerresources in the courier, air freight and sea freight fields.
7. Seek business development (BD)opportunities in the Chinese market, focus on exploring new business scenarios,new customer groups and new cooperation models related to international courier, air freight and sea freight, and promote business diversification and scale development.
8. Manage, develop and lead the Chinese commercial team, establish a scientific team management system,formulate team and individual performance goals, conduct training and guidance,stimulate team potential, and ensure the achievement of the company's overall commercial goals.
9. Pay close attention to the dynamic changes of the Chinese market and the logistics industry (especially courier, air and sea freight sectors), collect market intelligence and competitive information, conduct in-depth market analysis, and provide data support and decision-making suggestions for the company's strategic adjustment and business plan optimization.
10. Draft the annual budget of the Chinese commerce department, supervise and control the actual expenditure, optimize the allocation of commercial resources, and ensure the rationality and efficiency of fund use.
11. Regularly report to the GM in writing on the work progress, business achievements, existing problems, improvement plans and future work plans of the Chinese commerce department, and put forward strategic suggestions related to commercial development.
12. Other duties as assigned. And coordinate with other departments to ensure the smooth progress of the company's overall business.
