Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.
Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.
As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues, to best in class leadership development, you can be sure that potential is identified and nurtured throughout your career.
JOB OVERVIEW
The objective of this role is to drive the marketing performance of our campaigns through social content marketing. In this role, he/ she will support the social content requirement for both F&B and rooms campaigns.
本职位主要负责社交媒体运营,经由内容营销来助力集团在房和餐饮的营销绩效。
DUTIES & RESPONSIBILITIES
Daily operation of Group social media accounts –RED, Wechat, Weibo, Douyin…etc.
Operation tasks include content planning, copywriting, editing, content pushes, follower activity planning…etc.
Drive growth in key social media KPIs, including follower count, engagement metrics, and the effectiveness of performance advertising campaigns.
Work with content team and marketing team to update the social calendar in time
Coordinate with hotels, regional team, marketing team, and agency for content material collecting
Support content team with content production
维护并运营集团社交媒体平台,包括小红书、微信、微博、抖音等
维护运营工作包括内容策划、文案撰写、图文编辑、日常更新、粉丝活动策划等
制定集团社媒账号在粉丝量、互动量、效果广告等关键KPI上的提升策略
定期维护更新社交媒体协作日程
与相关团队与酒店合作收集社交媒体运营所需素材
支援内容团队内容制作部分工作
QUALIFICATIONS AND REQUIREMENTS
Bachelor degree or above
3 years experience on social media
Sensitive with social hot topics and able to adapt to group social channels
Organized and capable of managing multiple workstreams running concurrently and deadlines
Familiar with Mandarin copywriting
Fluent in both Mandarin and English communication
Luxury hotel brand/ F&B brand marketing background is preferred
大学或以上学位
3年以上社交媒体(小红书、微信、微博、抖音、B站等)内容运营实操经验
对网络事件、热点敏感,能及时捕捉敏感信息
组织力强,能同时管理多项任务
熟练中文文案撰写
工作环境英语流利
有高端奢华酒店或餐饮品牌社交媒体内容运营背景为佳
