Agency background required | Minimum 8 Years of Experience
A creative with genuine out-of-the-box thinking, strong art direction, and the range to work across campaigns, platforms, and formats. Someone who makes the whole team's work better.
Responsibilities:
- Co-develop campaign concepts with Creative Lead and cross-functional partners
- Own art direction and taste in all projects.
- Brief external creative agencies; review and push back on their output
- Present and communicate creative concepts clearly to internal stakeholders and global teams
- Align with Global Creative team on China adaptations and local campaigns
- Cultural radar, know what's happening in China's social landscape before it's in a report
- Independently lead mid-size projects end-to-end
Requirements:
- Background at a 4A or internationally recognised creative agency.
Experience working within a structured, globally-minded creative environment is key
- Very strong art direction portfolio. Great taste and demonstration of ability to learn brands and visual styles required. Strong luxury aesthetic sensibility required.
- Open to background in servicing all industries.
- Ideas that are original AND executable
- Work for international brands, we care if the campaign was talked about, or actually landed
- Deep knowledge of China social platforms (Douyin, Xiaohongshu, Weibo, WeChat)
