PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
This role is responsible for translating Retail’s omni-channel priorities into scalable operating models and execution mechanisms and enabling Own Retail stores to win across key online consumer touchpoints. With RED as a key discovery and traffic source, and Enterprise WeChat (EW) as the core owned engagement platform, the role will support the execution of how stores attract consumers, convert interest into owned relationships, and turn those relationships into repeat engagement, store conversion and long-term business value. The role combines strategic understanding with hands-on operating model design and execution governance, including growth targets, account and content planning, campaign-led operating mechanisms, user life-cycle management, performance governance, digital tool enablement, etc.
