About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here .
About the role
This role is responsible for driving the execution of trade marketing programs across national distributor channels, translating brand strategy into effective in-market delivery. It ensures strong alignment between Marketing and Sales, supporting key initiatives such as NPD launches, promotions, and channel development to achieve commercial success.
Trade Marketing & Channel Execution
- Develop, manage, and execute “in full & on time, with excellence” all BTL elements of key brand programs
- Adapt core brand campaigns into effective trade and distributor channel execution plans
- Deliver all non-ATL brand content, including POS materials, trade presenters, and channel-specific assets
- Ensure strong and consistent execution across national distributors (e.g., COFCO, C&D, Vats, LJLJ) and related networks
- Support potential expansion into e-commerce platforms and national retail channels
Go-to-Market & Sales Enablement
- Develop go-to-market strategies for key initiatives (e.g., NPD launches, online promotions, store renovations on e-commerce platforms)
- Define clear success metrics and execution plans to support sales delivery
- Lead communication and engagement with Sales teams on key portfolio initiatives
- Develop compelling selling stories and ensure delivery of all relevant sales communication touchpoints
- Provide input into key portfolio initiatives and annual brand planning from a sales and channel perspective
Program Management & Optimization
- Develop and execute ad hoc and “off-plan” digital and trade marketing programs
- Manage and execute sponsorship leverage programs to maximize brand and commercial impact
- Closely monitor program execution, capture learnings, and drive continuous improvement
- Ensure high standards of execution across all activities
Budget & Agency Management
- Manage A&P budgets for assigned projects, ensuring accurate tracking and efficient allocation
- Manage and nurture agency relationships (e.g., event, production) to deliver best-in-class execution and innovative ideas
Cross-functional Collaboration
- Build strong relationships with internal stakeholders (Marketing, Sales, Digital, etc.) to ensure alignment and execution excellence
- Act as a key interface between brand strategy and channel execution
Governance & Capability Building
- Ensure compliance with company policies, governance standards, and guidelines (including CSR, Risk Management, Health & Safety)
- Actively contribute to continuous improvement initiatives and personal development
About you
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 8 years of experience in Trade Marketing, Channel Marketing, Sales, or a related commercial function, preferably within FMCG, beverage, wine & spirits, or premium consumer goods industries.
- Strong understanding of trade marketing, distributor management, and route-to-market execution.
- Proven experience in developing and executing go-to-market strategies, promotional programs, and product launch initiatives.
- Strong project management, stakeholder management, and communication skills, with the ability to collaborate effectively across Sales, Marketing, and external partners.
- Commercial minded with strong analytical skills and the ability to translate insights into actionable plans.
- Experience managing budgets, agencies, and cross-functional projects.
- Proficiency in Microsoft Excel and PowerPoint.
- Fluent in Mandarin and English, with strong written and verbal communication skills.
Proactive, results-oriented, and capable of managing multiple priorities in a fast-paced environment.
-
Why you’ll love it here
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
- We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
- Enjoy the world’s most desirable wines through our generous employee product allowance
- Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. e.
It takes all varietals!
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. At the 2025 & 2026 AWEI awards we were appointed Gold Status, acknowledging our pride in diversity!
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number.
How to apply
We move fast at Treasury Wine Estates when we find the right fit, so, if this sounds like the role for you, don’t miss out and apply today!
