Sr Marketing Director, Snacks Portfolio Landing & Brand Programs;资深市场总监,零食与品牌

PepsiCo -
上海市

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职位详情

9 小时前

完整职位描述

Overview:

Drive category growth in China as part of the global category leadership team through strong brand building and profitable innovation. Serve as a key connection point among the Region President, Global Category Leader, R&D, GM, and commercial stakeholders.

Responsibilities:

Co-create and drive market category PSP & AOP
Oversee demand space led insights/innovation/brand building
Execute global brand plans and lead /execute market brand development
Architect Commercial Strategies and Plans, translates insights and analytics into strategies and plans to drive brand and portfolio growth at retail
Provide Region Divisions adequate and appropriate ammunition to deliver AOP targets
Contribute to NOBPT achievement through G&A, A&M, and mix management
Drive regional portfolio prioritization and quarterly portfolio reviews, annual global portfolio review preparation, and communication of portfolio learning
Build strategic brand and innovation skills to enable future growth
Motivate and inspire the team, build strong organization capability & talent and create a trust and engaging environment

Qualifications:

Ability to manage cross-functional teams and facilitate the decision-making of a diverse team of senior Region leaders and influence Global decision-making via strong communication savvy and cross culture savvy
Strong capability to build and execute strategies that deliver top and bottom-line results; P&L decisions. Keeping revenues and cost in balance. Making the tough financial decisions
Ability to build and execute brand plans and innovation pipeline through essential strong marketing and innovation skills
Experience in snacks brand marketing and business building
Innovation expertise, with detailed process knowledge across functions
Go-to-market experience
Strong leadership skills to motivate and inspire the team, build strong organizational capability and talent, and create a trust, engaging environment

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