We offer amazing opportunities to grow, no matter where you are in your career.
Key Responsibilities
1. Business Development & IP Sales
Drive IP licensing growth in China, with a strong focus on Tensilica CPU technologies.
Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
Work closely with China sales teams to develop and execute regional account strategies.
2. Software Partner Ecosystem Management
Build, develop, and nurture relationships with key software vendors, including:
AI/ML algorithm developers
Audio/voice/ANC/beamforming software vendors
Vision and XR software developers
Automotive middleware and safety‑related software providers
Advocate Tensilica IP by driving:
Expand the breadth of use cases supported on Tensilica IP, including:
3. Collaboration with China Sales & FAE Teams
Work hand‑in‑hand with the China sales organization to coordinate account strategies and engagement plans.
Partner closely with FAE teams to:
Support technical evaluations
Manage benchmarking activities
Drive proof‑of‑concept engagements
Resolve technical blockers that influence purchasing decisions
Provide feedback from customers and partners to guide product planning and roadmap decisions.
4. Market Intelligence & Strategic Planning
Develop China‑specific go‑to‑market strategies for automotive and consumer segments.
Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts (software and hardware).
Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.
Qualifications
Required
Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.
10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.
Strong technical understanding of CPU architectures, signal processing, embedded systems, and AI workloads.
Proven success selling semiconductor IP or building technical business engagements in China.
Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.
Excellent communication, negotiation, and relationship‑building skills.
Ability to travel within China and internationally.
Preferred
Direct experience with RISC-V or ARM or similar configurable CPU architectures.
Existing relationships with:
China automotive SoC vendors
Smartphone/IoT/CE chipmakers
AR/VR and edge‑AI solution developers
Leading software algorithm partners
Understanding of heterogeneous compute architectures, low‑power SoC design, or automotive functional safety (e.g., ISO26262).
Be proud and passionate about the work you do. Together, our One Cadence - One Team culture drives our success.
