Location Shanghai, Shanghai, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ003157 Job Type Full Time
Job Description:
1. Communication & Media
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Social Strategy & Budget Management
- Lead end-to-end social media strategy development and execution across key platforms
- Develop annual communication plans to deliver business growth.
- Manage communication budgets effectively and ensure optimal ROI
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Media Planning & Performance Management
- Own media push planning, execution, optimization, and performance tracking
- Partner with internal and external stakeholders to maximize reach, effectiveness, efficiency.
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KOL & Content Development
- Lead KOL/KOC strategy, planning, buying, and relationship management.
- Drive content brief, development and performance tracking
2.Brand Delivery
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Lead holistic offline activation planning and execution, including retail and counter experiences, to drive consumer trial and brand visibility.
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Ensure excellent execution across all consumer touchpoints and channels.
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Lead brand flagship store experience design and ongoing optimization.
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Drive pop-up store concept development, design, and activation to create impactful consumer experiences and strengthen brand salience.
Qualification:
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Bachelor's degree or above.
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3+ years of experience in Brand Management, Communications, Media, Digital Marketing, or related fields.
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Strong understanding of China's social media ecosystem, especially XHS and Douyin.
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Proven experience in media planning, influencer marketing, and content development.
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Demonstrated ability to lead complex projects and deliver end-to-end execution excellence.
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Strong analytical, communication, stakeholder management, and leadership skills.
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Fluent in English and Mandarin.
