Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
As part of the East Greater China EKIN team, you will lead the execution of Nike's EKIN strategy across key cities and retail doors, driving athlete engagement, community growth, and consumer experiences that connect people to sport.
Reporting to the Manager, EKIN, East & South GC, you will lead a team of EKIN Specialists and translate seasonal priorities into impactful marketplace execution.
Key Responsibilities
Execution
Lead seasonal EKIN initiatives across East GC.
Drive athlete education, community activations, and consumer experiences.
Ensure consistent execution and operational excellence across stores and cities.
Community & Consumer Engagement
Lead running, fitness, basketball, and sport community programs.
Strengthen athlete and member connections to the Nike brand.
Capture consumer and marketplace insights to inform future opportunities.
Team Leadership
Lead, coach, and develop a team of EKIN Specialists.
Set priorities, manage performance, and build team capability.
Foster a collaborative and high-performing culture.
Cross-Functional Partnership
Partner with Marketplace, Stores, Marketing, and Operations teams.
Align resources and execution plans to maximize business impact.
Qualifications
Bachelor's degree or equivalent experience.
5+ years of experience in Retail Marketing, Brand Marketing, Community Marketing, Sports Marketing, or related functions.
Previous people leadership experience preferred.
Strong project management, stakeholder management, and communication skills.
Fluent Mandarin and professional English.
Passion for sport, community building, and consumer engagement.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
