1. Manage online platforms including TikTok, RED, Meituan and WeChat Channels, develop promotion plans, increase brand awareness and generate sales leads.
2. Plan and produce promotional materials such as posters, short videos, brochures and brand merchandise, ensuring consistent content quality and brand tone.
3. Manage and review the brand VI system, standardize visual guidelines, and maintain brand image.
4. Plan and execute consumer promotions, coordinate with channel partners and ensure implementation.
5. Oversee offline events, industry conferences and exhibitions, responsible for planning, execution and full-process follow-up to ensure event effectiveness.
