The Director, Consumer and Shopper Insights and Portfolio Management will be a core driver of the category and brand’s growth trajectory, responsible for driving the deep consumer understanding into brand/category development and shaping business decision-making, steering long-term growth plans, and enhancing consumer connection. This role will be responsible for translating deep human insights into actionable strategies that fuel brand relevance, category growth, and long-term business success. This role will also require leveraging advanced analytics, AI tools, and global best practices to elevate decision-making and organizational impact.
1. Strategic Business Analysis & Growth Opportunity Unlock
Integrate diverse data sources (e.g., consumer panels, retail data, social listening, campaign tracking, brand equity tracking) into cohesive, actionable insights.
2. Deep Consumer Understanding to Power Brand Strategy
3. Innovation & Product Development Insights
Apply a wide range of research methodologies (e.g., U&A, concept testing, pack testing, sensory testing, in-home usage tests) to guide product development.
Partner with R&D, marketing, and commercial teams to optimize the 6Ps (Product, Pack, Price, Place, Promotion, Proposition) for new launches.
4. Digital Transformation & AI-Driven Insight Activation
Drive the digitization of the insights function, enhancing agility, speed-to-insight, and data democratization across teams.
5. Cross-functional Collaboration & Organizational Influence
Act as a strategic partner to cross-functional teams, including global insights, marketing, R&D, and commercial functions.
6. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
12+ years of experience including Consumer Insights, Market Research, Strategic Analysis, preference for additional Marketing / Business Strategy
Good in multipoint / multilevel communication. Comfortable interaction with Marketing and Category leads, and IMX, Front Line teams, commercial team.
The role communicates internally across OU Mkt (category team, IMX, Frontline), the global insights community (Global category team + platform service), and OU HR.
Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
