Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ003084 Job Type Full Time
Job Description:
KOL/KOC selection, briefing and content generation
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Develop KOL/KOC selection criteria and detail KOL/KOC briefing base on business needs confirmed by Comms manager.
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Output KOL/KOC list, based on KOL selection criteria confirmed by Comms Managers.
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Brainstorm and output each KOL/KOC ‘s idea base on content angle designed by Comms Managers
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KOL/KOC comment section management, generate useful insight base on consumers verbatim on comment section
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Support Comms manager to execute include but not limited to KOL/KOC AMP process, free goods sample check
3rd party relationship connection build and maintain
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Support Comms manager to organize, build and maintain Brief KOL/KOC timely and clearly according to briefing book, making sure KOL fully understands our brand and product superiority to enable super content generation on time.
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Review content and provide input before publish online according to aligned project CPS.
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Quarterly KOL/KOC review base on performance, and upgrade KOL briefing / KOL selection
Insight Generation and emerging KOL recommendation:
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Social insight mining and identify emerging KOLs with potential to generate talkable buzz. And make recommendation on KOL to generate super content. LRB/Wechat/Weibo Brand Account Content Planning and Execution:
- Cook brand account content execution calendar base on brand communication master plan, gate-keeping the content and publish online.
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Gain free traffic and build Brand equity through engaging with consumer’s post on social media using official account.
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Review brand account content performance and generate learnings on what’s working/ not working.
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Review customer/campaign content and provide input with Comms manager’s guidance publish online.
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Gain free traffic and build Brand equity through engaging with consumer’s post on social media using official account.
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Review brand account content performance and generate learnings on what’s working/ not working.
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Review customer/campaign content and provide input with Comms manager’s guidance
Qualifications:
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Bachelor’s degree or equivalent experience or above in Marketing, Communications, Business, or a related field.
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Confirmed experience in KOL buying or related roles. Familiarity with DOUYIN/LRB/Bilibili/Zhihu social platforms and eco-system
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Ability to understand and apply KOL measurement data for KOL selection.
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Passion in baby category, strong social insight.
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Proficient in written and spoken English/Mandarin with strong writing and copy-editing skills.
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Attention to details and result oriented demeanor.
