Our client is a global fintech that originated as the digital payment engine for e-commerce industries.
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Regional Community Building & Operations — Focus on high-net-worth regions to build precise crypto wealth management communities (Telegram, Discord, and other localized channels). Establish clear conversion and referral funnels for each regional community. Collaborate with Content and Social Media leads, aligning with product updates to deliver high-value educational content, investment strategies, and market analysis at least 1–2 times per week.
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Regional KOL Matrix & Channel Acquisition — Build and maintain a long-term KOL partnership matrix in each target region. Co-host AMAs with local KOLs, distribute exclusive invitation codes, and offer community-specific yield bonuses and incentives. Transition KOL partnerships from one-off campaigns to long-term revenue-sharing models tied to Assets Under Management (AUM).
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Community Conversion — Design exclusive deposit incentive pathways linked to community identity and reputation systems. Foster trust by incentivizing funded users to promote the platform and share their yield experiences. Track community conversion metrics monthly and continuously optimize the conversion funnel.
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Localized Events — Plan and execute quarterly offline community gatherings in key cities, including small-scale meetups and strategy-sharing sessions.
