Sales operation
- Daily sales target splits & tracking including traffic/conversion/basket size and corrective action to ensure sales target delivery
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Daily check product listing/ pricing /stock online to ensure high quality brand image
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eCommerce key events planning & execution (eg. 618/1111)
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Flagship store strategy and operation including visual design/content preparation
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Monthly marketing program planning & execution to improve brand share & DOT
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A&P plan tracking to maximize effectiveness
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Regular (quarterly/monthly) reviews with customers to check in Progress and develop corrective action
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Confirm price compensation and rebate for in time pass through
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In time communication with customer for price adjustment or new product launch
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Ensure in time contract sign off & other related document
Strategy
- Build strong insights on responsible eCommerce customers/partners including vision/strength/weakness, financial status, organization & changes to identify business opportunities and risks
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Actively understand online patient journey based on data and design patient initiatives to drive brand share and extend DOT cross TAs
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Develop eCommerce customer annual JBP (joint business plan) with ambitious sales target and marketing programs with clear resource prioritization & trackable KPI
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Develop eCommerce customer sales operation rules including stock level benchmark, sell-out tracking mechanism considering different business type
Internal stakeholder engagement
- Work with marketing team to prepare monthly eCommerce customers/Partners product training plan
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Regular & accurate IBP update to reflect market demand
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Work with supply chain team to set price compensation and rebate calculation rules and in time result delivery
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Monthly update eCommerce customer list to CE for sales booking
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Design and implement marketing programs with buy-in by stakeholders
