Job Responsibilities：
Packaging Graphics: Develop production-ready packaging graphics including layouts, typography, iconography, illustrations, and visual assets that communicate Lenovo's brands with clarity and impact.
Visual Communication: Create intuitive information hierarchies that help customers quickly understand product features, setup instructions, and key messaging while delivering a premium visual experience.
Brand Expression: Translate Lenovo's global brand guidelines into engaging packaging graphics that maintain consistency while supporting the unique personality of each product family.
Graphic Production: Prepare production-ready artwork and collaborate with Packaging Engineering, suppliers, and print vendors to ensure graphics are accurately reproduced through mass production.
Creative Development: Explore new graphic treatments, illustration styles, typography, and visual communication techniques that strengthen Lenovo's packaging experience and brand identity.
Cross-functional Collaboration: Partner closely with Packaging Designers, Industrial Design, Marketing, Engineering, and global suppliers throughout the packaging development process.
Continuous Improvement: Stay current with graphic design trends, printing technologies, and AI creative tools while continuously improving design quality and production efficiency.
Job Requirements
Education & Experience: Bachelor's or Master's degree in Graphic Design, Communication Design, Visual Communication, Illustration, or a related design discipline with 3–5 years of professional experience in packaging graphic design or consumer product graphics.
Portfolio: Exceptional portfolio demonstrating strong graphic design fundamentals, typography, layout, information hierarchy, illustration, branding, and production-ready packaging graphics.
Graphic Design Expertise: Excellent understanding of typography, composition, visual hierarchy, iconography, color, and illustration with the ability to create visually compelling consumer packaging.
Production Knowledge: Experience preparing print-ready artwork and collaborating with print vendors or packaging suppliers. Familiarity with packaging printing processes, color management, and production workflows is preferred.
Design Tools: Expert proficiency in Adobe Illustrator, Photoshop, and InDesign. Experience with 3D visualization software, motion graphics, or AI-assisted creative tools is a plus.
Collaboration: Strong communication and teamwork skills with the ability to work effectively across global cross-functional teams while independently managing multiple projects.
Language: Good written and verbal English communication skills with the ability to confidently communicate design concepts with global teams.
岗位职责
包装视觉设计
- 输出可直接量产的包装平面文件，包含版式、字体、图标、插画及视觉素材，清晰且有冲击力地传递联想品牌形象。
视觉信息传达
- 搭建清晰易懂的信息层级，让用户快速读懂产品功能、安装指引与核心宣传信息，同时打造高端视觉观感。
品牌落地呈现
- 遵循联想全球品牌规范进行包装视觉创作，在保持视觉统一的前提下，凸显各产品线独有的产品调性。
平面落地生产
- 制作印刷标准文件，对接包装工程、供应商与印刷厂，确保包装视觉在批量生产中完整还原设计效果。
创意迭代创新
- 探索全新视觉表现手法、插画风格、字体方案与视觉表达形式，持续升级联想包装体验与品牌视觉辨识度。
跨部门协同
- 项目全流程紧密配合包装结构设计师、工业设计、市场、工程及全球供应商团队。
持续优化提升
- 跟进平面设计潮流、印刷新工艺与 AI 创意工具，持续提升设计质量与生产落地效率。
岗位要求
学历与从业经历
- 平面设计、视觉传达、插画等相关设计专业本科 / 硕士学历，3-5 年包装平面或消费类产品视觉设计工作经验。
作品集
- 拥有优质作品集，完整体现扎实的平面设计功底，涵盖字体、版式、信息层级、插画、品牌视觉以及可量产包装落地案例。
平面专业能力
- 精通字体、构图、视觉层级、图标、色彩与插画设计，能打造视觉表现力出众的消费电子产品包装。
印刷落地经验
- 具备输出印刷标准文件、对接印刷厂及包装供应商的实操经验；熟悉包装印刷工艺、色彩管理与生产流程者优先。
设计软件
- 精通 Adobe Illustrator、Photoshop、InDesign；会 3D 效果图、动态视觉或 AI 创意设计工具者优先。
协作能力
- 沟通与团队协作能力突出，可独立推进多项目，高效对接全球跨职能团队。
语言能力
- 具备流利的英文读写及口语能力，能清晰向全球团队阐述设计思路。
