Job Description
HCP public education :
The Senior Product Manager will be responsible forHCP public education initiatives within the Consumer Team, bridging HCP and consumers through innovative educational formats. This role requires a unique blend ofconsumer insights, FMCG expertise, and HCP engagement experience to drive impactful education strategies.
Key Responsibilities
- HCP Ecosystem Understanding: Map and analyze the full HCP public education landscape, including academic congresses, associations, digital platforms, and social media.
- Innovative Education Formats: Design and implement creative approaches to educate HCPs (e.g., congress activations, digital platforms, social media innovations, interactive content).
- Public education via HCP: Enable and inspire HCPs to engage consumers with credible, accessible education.
- Consumer Insights Application: Translate consumer behavior and needs into actionable education strategies, leveraging FMCG industry best practices.
- Cross-functional Collaboration: Partner with procurement, agencies, medical affairs, and external stakeholders to ensure seamless project execution.
- Performance Measurement: Establish KPIs and track the effectiveness of HCP education initiatives.
Required Skills:
Adaptability, Brand Management, Consumer Behavior, Content Creation, Creativity, Customer Insights, Digital Consumer Engagement, Digital Platforms, Market Research, Market Segmentation, Social Media, Social Media Management, Strategic Thinking
Preferred Skills:
Current Employees applyHERE
Current Contingent Workers applyHERE
Search Firm Representatives Please Read Carefully
Merck Co., Inc., Rahway, NJ, USA, also known as Merck Sharp Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
No Travel Required
Flexible Work Arrangements:
Not Applicable
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
09/30/2026*A job posting is effective until 11:59:59PM on the dayBEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFORE the job posting end date.
Requisition ID: R406738
