The Consumer Marketing & IMC Manager for Sanofi Vaccines is responsible for leading end-to-end Integrated Marketing Communications (IMC) strategies that drive consumer awareness, intent, and action.
In this role, you will bridge consumer insights with omnichannel marketing to build high-impact consumer education campaigns. You will work closely with Cross-Functional Teams (Medical, Legal, Regulatory), Media & Creative Agencies, Digital Center of Excellence, and Global Brand Teams to deliver culturally resonant, compliant, and measurable campaigns.
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Lead the development and execution of annual Integrated Marketing Communications (IMC) plans for key vaccine portfolios across consumer audiences.
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Translate complex clinical and epidemiological data into clear, empathetic, and actionable consumer narratives that drive public health literacy and vaccine confidence.
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Oversee full-funnel To C marketing campaigns across digital channels (Paid Search, Social, Programmatic, Connected TV, Influencer/Creator Partnerships).
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Direct social, media-buying, and digital strategy agencies from brief development to execution, ensuring alignment with brand goals and budgets.
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Co-create omnichannel consumer journeys that integrate seamlessly
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Manage promotional assets through the internal Medical, Legal, and Regulatory review process (e.g., OPDP / FDA standards or local regulatory frameworks).
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Ensure all communications adhere strictly to healthcare compliance guidelines while retaining creative excellence and consumer relevance.
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Education: Bachelor’s degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
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Experience:7+ years of Progressive experience in brand marketing, advertising, or integrated marketing communications.Pharma/Vaccines or CPG background: Experience in pharmaceutical To C marketing or consumer health/CPG brand management with strict regulatory environments.
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Omnichannel Mastery: Deep expertise in digital media channels, programmatic display, social media platforms, SEO/SEM, streaming video, and point-of-care marketing.
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Agency Leadership: Proven track record of briefing, managing, and inspiring top-tier advertising and media agencies.
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Analytical Capability: High proficiency in evaluating campaign analytics, media metrics, and market research to justify marketing spend and refine tactics.
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Cross-Functional Collaboration: Exceptional stakeholder management skills, with ability to influence medical, legal, commercial, and market access partners.
