Marketing Manager

职位详情

New Product Planning: Management of marketing development of CV, GI, Specialty care Therapeutical Area product portfolios

Lead market opportunity assessment through a thorough understanding of the product/indication and China unmet medical needs
Business case preparation a) make reasonable assumptions based on all existing information; b) seek alignment from different stakeholders; c) present and get endorsement from China management team; 4) communicate the business case to regional/global teams and seek feedbacks.
Prepare and own the portfolio strategy for respective therapeutic areas to reinforce Abbott strategy
Lead TA portfolio strategy preparation based on in-line products, pipeline products and company strategy through working with cross functional teams;
Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years

Channel Management: Management of Channel business and development channel strategy

Identify appropriate development strategy to seek any opportunities for an accelerated channel business
Work closely with commercial, retail and other cross functions to understand existing strategy;
Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results

Take Own of channel products: Close/effective cooperation with Sales team and cross channel/functional team

Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies.
Participate appropriate medical activities, e.g. commercial meetings and conduct field visit to seek inputs/comments from KOLs.
Directs the close cooperation between commerical and sales teams in the implementation of strategy and with clear sales promotion KPIs monitoring/tracking.
Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance.

REQUIREMENTS:

Position experiences:
8-year working experience in pharmaceutical industry (in-house or consultancy service);
In-house NPP, brand marketing, market research and/or BD experience preferred;
Balanced agency and corporate experience a plus;

Thorough understanding of the healthcare industry (pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Open minded with good communication skills
Good team leadership skills & project management skills
Strong commercial feeling and analytical skills
Strong analytical skills and integration capabilities

COMPETENCIES:

KEY PERFORMANCE INDICATORS

Hard

Sales Revenue and Margin
Market Share
Quality of BU marketing expense budget control
Product Contribution and Growth in BU
People’s Attrition within BU sales team
Develop and maintain high level of interaction with Regulatory and Pricing Authorities

Soft