Overview:
The Trade Marketing Manager for Pick & Mix and Occasion will be responsible for developing and executing innovative channel strategies to enhance the visibility, sales, and profitability of our pick & mix offerings with in-store solutions.
Drive sales growth by leading team to explore and fulfil growing occasion demand and develop E2E solutions.
This role requires a deep understanding of consumer behavior, category trends, and retail dynamics to create compelling promotions and campaigns that resonate with our target audience.
Responsibilities:
1.Category & Channel Strategy:
- Analyze consumer behavior, category trends, and retail dynamics within the pick & mix category.
- Identify growth opportunities to expand the category's offerings, visibility, and profitability.
- Design the right channel mix and value chain to fit RCD/retailer needs.
2.Occasion & Pack Innovation:
- Build E2E occasion solutions to capture growing demand across key moments (e.g., holidays, birthdays, celebrations).
- Drive cross-functional pack innovation and commercialization for occasion-based packs.
- Lead seasonal, event-driven campaigns and build insights-based trade marketing capability.
3.In-store Activation & Conversion:
- Develop clear, compelling in-store messages that differentiate our pick & mix offerings.
- Create in-store displays, promotions, and content that drive shopper conversion.
- Partner with the creative team to ensure brand consistency across all channels.
4.Performance & Insights:
- Track KPIs and analyze sales, customer feedback, and market trends to measure effectiveness.
- Report results and recommendations to senior management to guide improvement.
- Share actionable insights to continuously refine channel and occasion strategies.
Qualifications:
- Minimum 5 years working experience in trade marketing or KA sales in multi-national company, experience in food and beverage industry is preferred
- Strong analytical, strategic and logical thinking skills
- Strong leadership, esp. lead cross functional work.
Differentiating Competencies Required
- Minimum 2 years experience of Pick & mix business
- Strong self-motivation to explore business opportunity and build from 0 to 1 business model
- Ownership, agility, fast learning, fast iteration
