Business Marketing Manager
Job Responsibilities:
- Own the annual marketing communications strategy and execution plan aligned with business priorities.
- Conduct customer, market, and competitor intelligence to identify growth opportunities and support strategic decision-making.
- Plan and execute integrated communication campaigns across digital, events, media, customer engagement, and thought leadership platforms.
- Develop and manage high-impact content and communication assets to strengthen brand positioning and product value messaging.
- Drive KOL, reference site, and customer advocacy programs to enhance market visibility and credibility.
- Collaborate with commercial, product marketing, and BU teams to support demand generation, sales enablement, and business growth.
- Track communication effectiveness, campaign performance, and marketing ROI, driving continuous improvement through data-driven insights.
Minimum required Education:
Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
Minimum required Experience:
Minimum 8 years of experience in Marketing Communication, Product Marketing, Event Planning /Management.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business .
- Discover our rich and exciting history .
- Learn more about our purpose .
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here .
