MAIN OBJECTIVE OF THIS POSITION
- Deliver sustainable finance performance
- Manage good JD operation execution
- Lead internal financial and logistic process
- Liaise with internal cross-function teams & JDP & ISV teams to ensure efficient message delivery.
- Internal process management
- Lead internal & external livestream cooperation
To B distributors Management is a Plus
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MAIN RESPONSIBILITIES OF THIS POSITION
Responsible for the business growth and fulfillment of the brand’s JD Flagship Store.
· JD Front-end Operation
** JD On-site content marketing activities maintenance and analysis
- JD live streaming activities and store live streaming execution
- On-site paid media tracking and analysis
- In-store content check and update
** Launch & Promotion Campaigns Operation
- Work with channels partners to work out business plans including new launch & promotions.
- Work within marketing/ trade marketing team to ensure on-time-in-full delivery of new SKUs launch and promotion sets.
- Build best practices to drive business agreeable conversion rate & AUS to brand flagship store.
- Leverage channels’ on-site resources to improve brand store awareness & business in a brand DNA relevant way.
- Propose big channel events to catch peak seasons of sales
** JD flagship in-store design & maintenance
- Lead JDP to consistently optimize in-store shelf design, product page, short video etc to deliver brand equity.
- Fine-tune in-store product claims and product descriptions to engage targeted & young shoppers.
** JD Platform Data Tracking and Analysis
- Flagship store sales related data & key business metrics tracking & reporting
- Daily communication with ISVs / JDP, i.e. Shufang ISV & In-site media, CRM agency
- Consumer (Shufang, CRM, PTP, MTA) related data tracking & reporting
- Collect & study competitor new launches, promotion activities, & mechanisms
· JD Back-end Operation
** Logistics and product supply management
- Sales forecast & Product forecast management
- Product stock monitoring and daily communication with warehouse team
- GWP and gifts stock management
Key Projects Execution
- ISV pitching project execution
- JD flagship store IP project execution
- Distributors management (to B wise, extra point)
Internal Process Management
- Lead internal contract & finance process
- Legal check and routine communication with legal team
- PO application and processing
- JD in-site media PMT top up
- Other ad-hoc internal tasks
MAIN KPIs OF THIS POSITION
JD Platform Strategy Development
- Clear strategy aligned with the manager
- Seamless cooperation with related functions and timely delivery
Communication & Media & Sales Execution
- Clear KPI setting and timely tracking with clear report for all related sub-functions
- Manage sell-in forecast with discipline, after inventory and sell-out weekly tracking
- Timely and accurate report with insightful implications
- Agency/JDP/ JD Platform management for effective outcome
- Constant delivery of top-class brand contents
Leadership and People Management
- Integrated deliverables across internal teams
- Seamless cooperation with other function team members
- Coordinate and help manage JDP employees to improve efficiency
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
- Bachelor’s degree and above
- 5-6 years+ experience in EC marketing or sales related position
- Integrated marketing communication mindset and solid skills
- To B distributors Management is a Plus
- Live streaming project related experience
- Skillful in data analysis and insight generating
- Knowhow in supply chain process
- Methodical style with good logic
- Drive for results, and down-to-earth attitude
- Good sense of beauty industry
- Good communication & interpersonal skills
- Attitude of “can do”/“make it happen”
- Fluent in English both for spoken and written
- Can NOT be agency dominant background
KEY CONTACTS AND RELATIONS
Internal：
- Product Marketing/ Digital / PR Communication
External：
- Marketing related agencies
