Objectives:
In our unit Global Business Management Hydrogenation & Specialty Catalysts, we are promoting and selling catalysts based on a profound market research. We are developing and advertising new products to drive sustainable innovations together with our customers . I n this new role you are responsible for fundamentally transforming how market intelligence and market know-how are generated, structured, and leveraged across the assigned portfolio in a creative and entrepreneurial manner to secure bringing business on a next level.
Main Tasks:
Strategic Market & Portfolio Management
- Define and drive the global market strategy for the assigned market segment, ensuring alignment with overall business objectives and long-term growth ambitions.
- Manage and continuously optimize the product portfolio, including prioritization of strategic focus areas and lifecycle decisions.
Identify and evaluate new applications, adjacent markets, and growth opportunities to expand the business footprint.
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Market Intelligence, Data Management & Customer Insights
- Establish, maintain, and continuously enhance a structured market intelligence database for the assigned segments, ensuring availability of reliable and up-to-date market data.
- Develop a deep understanding of market dynamics by analyzing market size, growth trends, demand drivers, and value chains.
- Monitor competitor activities, including pricing strategies, capacity developments, and market positioning.
Derive actionable insights from industry trends and customer needs to inform strategic decision-making.
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Value Proposition & Pricing Strategy
- Develop differentiated, customer-centric global value propositions that clearly position products in target markets.
- Define and implement pricing strategies, including value-based pricing concepts and regional adaptations, to maximize profitability and competitiveness.
Ensure consistent positioning and messaging across regions and applications.
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Go-to-Market & Demand Generation
- Design and lead global go-to-market strategies, including the development of impactful marketing campaigns and coherent messaging frameworks.
- Coordinate and manage global product launches, ensuring cross-functional alignment and successful market introduction.
Support demand generation by strengthening market visibility and customer engagement.
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Sales Enablement & Cross-Functional Collaboration
- Equip regional sales teams with effective tools and materials, such as pitch decks, use-case driven content, and application-focused messaging.
- Collaborate closely with sales, technology, and other relevant functions to ensure alignment between market needs, product capabilities, and commercial strategies.
- Act as a central interface between global and regional teams to ensure consistent execution of strategies.
