Brand Manager - China
thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.
Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.
This role requires both long-term brand thinking and solid execution capability.
Responsibilities
- Support the development and execution of TGC’s brand direction and core
messaging in China
- Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
- Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
- Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
- Conduct post-project reviews and build long-term insights into Chinese players
and the local market
Requirements
- 3–5 years of experience in branding, marketing, or content-related roles
- Proven experience managing projects end-to-end
- Strong written and verbal communication skills in both Chinese and English
- A long-term brand mindset, beyond short-term marketing performance
We Value
- A genuine love for games, with clear taste and judgment
- Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus
Real interest in emotionally driven, experience-oriented brands, beyond surface-level
