Manager: Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors
Location: Shanghai, China
Role Type: Individual Contributor
Language: Fluent English & Mandarin
Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
This role connects brand business and creative strategy to deliver a consumer‑centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end‑to‑end path‑to‑purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross‑functional collaboration, and measurable business growth with a balanced, pragmatic mindset.
The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns, including:
Lead always-on campus recruitment for Sprite and Fanta, partner with Tmall Campus, act as the expert of digital and social trends and translate these trends, business objectives, and brand strategies into always-on campus activation and channel optimization.
Lead Sprite super rural from E2E, partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated journey to close the loop from digital impressions, social conversations, transactions and advocacy.
Requirements & Qualifications
Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
