2. Content & Insights Delivery
- Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel's expertise across consumer markets.
- Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.
- Independently lead the end-to-end report workflow, including:
o research design and scoping
o questionnaire design and research framework development
o primary and secondary data collection
o data analysis, validation and interpretation
o insight synthesis, storyline development and report writing
- Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.
- Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel's reporting standards.