Description:
Responsible for user growth and monetization of the Lofty Listing application. The primary objective is to drive consumer-side (B2C) traffic growth and collaborate with other platform modules to design lead distribution and revenue-sharing mechanisms, maximizing the conversion value of every traffic source.
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Lead the design of consumer-facing product experiences within the Listing application, including core scenarios such as property details, search and filtering, map-based discovery, and property viewing appointments.
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Develop and execute consumer growth strategies by designing and optimizing the entire conversion funnel—from traffic acquisition to user registration, lead generation, and appointment booking—to improve lead quality and conversion rates.
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Integrate AI capabilities into the consumer experience, driving the development and launch of features such as intelligent recommendations, natural language search, and AI-powered home-buying assistants.
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Collaborate with other modules across the Lofty platform to establish an end-to-end lead flow from consumers to agents.
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Design and optimize the platform’s monetization framework, including revenue-sharing models, agent tiering systems, Premium Listings, and other monetization strategies.
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Drive product iterations and A/B testing through behavioral and transaction data analysis, taking ownership of key growth, conversion, and GMV metrics.
Requirements:
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3+ years of Product Management experience, with a strong background in consumer-facing marketplace, platform, or matching-based products.
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Proven experience in AI product design and implementation, with a solid understanding of generative AI, recommendation systems, and search technologies in consumer applications.
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Strong data-driven mindset, capable of independently designing and executing growth experiments and monetization models.
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Professional English communication skills, with the ability to conduct meetings and collaborate effectively in an English-speaking work environment.
