The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network.
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
What You’ll Do for Us
Define Impulse & Velocity Strategy
Develop long-range growth strategy for immediate consumption occasions
Establish cooler placement, visibility, and asset productivity standards
Lead seasonal and event-driven activation strategy to maximize impulse capture
Drive Operational & Commercial Excellence
Partner with Bottlers to elevate execution discipline and outlet-level performance
Define KPIs for velocity, cold availability, share of space, and outlet penetration
Influence asset deployment and investment prioritization
Identify structural gaps and implement scalable corrective solutions
Integrate National Campaigns to Outlet Level
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
Required
Bachelor’s degree required
3–8 years experience in trade marketing, field marketing, or route-to-market leadership
Strong understanding of China high-density retail environments
Demonstrated operational rigor and execution excellence
Experience influencing cross-system stakeholders
Preferred
What We Can Do For You
Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale
High-visibility role partnering with senior Marketing, Category, and Commercial leaders
Exposure to enterprise-level strategy discussions within a world-class system
A strong platform to grow into broader strategy or category leadership roles
Competitive compensation, benefits, and development opportunities
