The Director, Retail Channel Development & Strategy Lead is responsible for defining and driving regional retail channel performance across both China and Ex-China markets, with accountability for channel-level P&L delivery including volume, mix, revenue, and profitability. This role partners closely with Sales, Revenue Management, Marketing, and Business Planning to translate strategic direction into scalable retail frameworks and execution models across diverse markets.
Job Duties / Responsibilities may include, but are not limited to:
- Define and lead the regional retail channel strategy across AP (China, Japan, India, ANZ, Korea, Thailand, Malaysia, Indonesia, Philippines, Singapore), ensuring alignment with overall commercial and AOP objectives
- Develop clear go-to-market frameworks, channel segmentation, and value propositions tailored to different retail environments
- Identify and prioritize growth opportunities across formats, customers, and geographies, including whitespace expansion and route-to-market optimization
- Partner with Business Planning and Sales to translate channel strategies into actionable plans, targets, and KPIs across markets
- Drive alignment between regional strategy and local execution, ensuring consistency while allowing market adaptation
- Lead development of retail growth roadmaps focused on distribution expansion, assortment optimization, and productivity improvement
- Own visibility and tracking of retail channel performance across markets, including volume, revenue, margin, and ROI
- Identify performance gaps and work with market teams to implement corrective actions and continuous improvement initiatives
- Monitor competitive dynamics and evolving retail trends to refine channel strategies
- Translate insights into clear actions for local teams to improve execution and outcomes
- Provide direction on regional assortment and merchandising frameworks aligned to channel roles and shopper missions
- Ensure alignment between product strategy, pricing architecture, and retail channel needs
- Partner with analytics teams to leverage performance data and shopper insights to continuously refine channel strategies
- Translate insights into clear actions for local teams to improve execution and outcomes
Key Experience
- 10–15 years in Retail Sales, Trade Marketing, or Channel roles
- Proven experience managing retail channels or key accounts across multiple markets
- Strong track record of delivering retail growth and execution excellence
- Experience in multi-country or regional environments preferred
- Bachelor’s degree in Business, Marketing, or related field
- MBA or equivalent preferred
- Experience in working with Retail - own branded and multi-branded stores.
Key Skills
- Deep understanding of retail channel dynamics, including modern trade, general trade, and key account structures
- Strong capability in driving channel performance (volume, revenue, mix, profitability) across markets
- Experience in trade marketing, in-store execution, and promotion planning
- Ability to manage customer relationships and joint business planning (JBP) with key accounts
- Strong commercial acumen in managing trade spend, margins, and retail economics
- Ability to translate regional strategy into effective in-market execution plans
- Strong cross-functional collaboration with Sales, Revenue Management, and Marketing
- Analytical capability to assess sell-in/sell-out performance and retail productivity
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Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
