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About the Role
(Role purpose / objective)
This role is responsible for leading the development of digital capabilities within the company’s Marketing and Commercial Operations function. The incumbent will drive digital strategy, capability building, platform adoption, data-driven commercial excellence, and cross-functional collaboration to enhance customer engagement, marketing effectiveness, and commercial execution, while ensuring compliant operations in the pharmaceutical business environment.
How you will contribute:
(Key accountabilities and responsibilities)
Digital Capability Strategy and Planning
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Develop mid- to long-term digital capability strategies, annual plans, and transformation roadmaps aligned with the company’s marketing and commercial priorities.
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Identify capability gaps and opportunities across digital marketing, omnichannel engagement, analytics, content enablement, and commercial execution.
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Define capability objectives, milestones, and success metrics, and ensure effective implementation.
Digital Tools, Platforms, and Enablement
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Lead the deployment, adoption, and optimization of digital tools and platforms that support marketing and commercial teams.
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Partner with internal stakeholders and external vendors to enhance platform functionality, usability, and business impact.
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Ensure digital platforms, workflows, and user support models meet business needs and operational standards.
Capability Building and Training
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Build digital capability frameworks, learning journeys, and training programs for marketing and commercial teams.
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Strengthen organizational capabilities in areas such as omnichannel engagement, CRM utilization, digital content activation, campaign effectiveness, and data-driven decision-making.
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Coach teams and leaders on digital ways of working and adoption of new capabilities.
Data-driven Commercial Excellence
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Promote the use of data, analytics, and digital insights to improve customer targeting, engagement effectiveness, and commercial performance.
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Work with commercial operations, IT, analytics, and business teams to translate digital data into actionable business recommendations.
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Support the development of dashboards, KPIs, and reporting mechanisms to track digital adoption and business impact.
Cross-functional Collaboration
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Work closely with Marketing, Commercial, Medical, DD&T, Data & Analytics, Compliance, Legal, and other relevant functions to drive digital initiatives.
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Ensure alignment between business priorities, technology solutions, and change management efforts.
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Coordinate digital transformation initiatives across brands, functions, and field teams.
Compliance and Governance
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Ensure digital activities, platforms, and capabilities comply with pharmaceutical industry regulations, data privacy requirements, and internal company policies.
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Establish governance processes for digital tools, content workflows, platform usage, and capability development.
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Promote a strong compliance mindset and responsible digital practices across the organization.
Skills
minimum education, knowledge or experience required to be successful in role.
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Strong understanding of digital transformation in pharmaceutical marketing and commercial operations.
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Strong capabilities in capability building, change management, stakeholder management, and cross-functional collaboration.
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Excellent skills in project management, business planning, and execution.
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Familiarity with digital platforms, CRM systems, analytics tools, and omnichannel engagement models
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Strong results orientation and strategic acumen.
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Excellent leadership, communication, and influencing skills.
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Strong problem-solving and execution capabilities.
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Able to thrive in a fast-paced and matrixed business environment.
Shanghai, ChinaBeijing, China
Employee
Regular
Full time
