Taiwan General Medicines (GenMed) is entering a new era of Innovation
We are launching 2 new Specialty Cardiovascular, with Best-in-Class and First-in-Class potential in the therapeutic areas of HCM, FCS and SHTG/SGTC
We are seeking leading industry Talents to make a global-best launch of the Innovative portfolio, grow with the brands and organization, delivering profound value and impact to Taiwan patients and market
The successful candidate would assume Brand ownership, expected to immediately lead the product launch into 2027 and beyond
Lead end to end Brand strategic planning, campaign execution, investment, budget and performance management
Lead Brand teams, upholding seamless collaboration across marketing, medical, market access, sales force, KAM, GTMC (commercial excellence), EBI, Finance, Supply, Regulatory and key functions
Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
Brand vision, strategic priorities, Campaign design and execution
Brand strategic planning including annual brand plans, and 3-5 years long-range plans
Brand Performance management by effective annual OKR and sales objectives, quarterly and monthly phasing, aligning with sales target setting, financial and supply forecasting, under close monitoring of achievement/growth impact, against market/competition
Campaign-anchored Customer (omnichannel) engagement strategy including Customer segmentation (potential, adoption ladder) and targeting, Channels (field force, events, public and digital channels) deployment and Content activation
Lead New Product Launch end-to-end panning and execution, securing best-in-class launch process, capabilities, and impact
Lead Marketing and Medical-driven initiatives including Medical Societies collaborations, international KOL and congresses, lecture tours, symposiums and other strategic initiatives; while Orchestrate Commercial-driven execution; all fully in line with Brand priorities; working seamlessly with Sales Force, Medical, KAM, Medical Access
Brand Content strategy reflecting Brand vision, narrative (storyline), and key messages, through effective promotional materials (design, approvals, dissemination)
Brand Pricing strategy and central management, at reimbursement, hospital and cross-channel levels, in collaboration with Market Access, KAM, and Commercial teams
Brand Budget (A&P) management including effective resource allocation, with concrete investment objectives, measurable KPI, and impact monitoring
Build up and maintain effective Partnerships with External Stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
Sales Force Capabilities upskilling by regular trainings, POA, certification
Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
Market, Policy and Competition Insights, integrating industry and media news, market research, in-field and ross-team feedback, anticipating and looping back to Brand strategic and executional decision-making
Regular, proactive Field Visits, keeping in touch with market, competition, customers and field force teams
Ensure day-to-day Operational management of the portfolio e.g., customer complaints and enquiries, pricing and packaging changes and supply of sample packs
Take up other Duties as assigned by Management
Fully uphold company EBI compliance standards in all tasks, operations and deliverables
Strategic, big picture, Brand Owner mindset
Growth mindset, strong Learning agility
Impact-oriented, relentless in driving desired Results
Customer-centric, Value-creating, Pragmatic approach
Superb Interpersonal, Communication skills
Leadership of diverse, high-performing teams, team player
Self-starter, Entrepreneurial spirit
High sense of Accountability
English and Chinese Mandarin fluency
