Strategic Planning & Business Leadership
You will be entrusted with the end-to-end strategic management and growth of China national CVS & Snack Chain accounts.
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Own the development and execution of the annual business plan for CVS & Snack Chain.
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Translate channel and company strategy into clear customer strategies and actionable initiatives.
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Take full responsibility for achieving volume, N3, and Commercial Margin targets for the channel.
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Identify and unlock incremental growth opportunities beyond base business (new formats, pilots, and innovations).
Portfolio, Assortment & Customer Solutions
You will drive portfolio growth through strong customer collaboration and solution-oriented thinking.
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Lead optimization of the assortment, distribution, and visibility.
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Build customer-specific solutions, including , promotional mechanics, and activation plans.
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Champion consistent national execution.
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Ultimately drive increased penetration, improved availability, and sustainable volume growth.
Key Account & Channel Management
You own and strengthen commercial relationships with prioritized national CVS and Snack Chain Store customers (e.g. Lawson, FamilyMart, 7-Eleven, Snack Busy, Wanchen Group, etc.).
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Act as the single national point of contact for assigned key accounts.
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Lead Joint Business Planning (JBP) with customers to align on growth ambitions, execution priorities, and mutual value creation.
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Manage direct supply customers and align distributors involved in indirect customers to ensure on-time, in-full delivery and operational excellence.
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Ensure flawless execution of customer business plans across regions.
Sales Planning, Forecasting & Execution
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Own sales forecasting by customer, brand, and SKU.
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Lead promotional and activity planning, tracking ROI and execution effectiveness.
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Monitor actual performance versus forecast and take corrective actions where needed.
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Excellent execution of ADVP (Assortment, Distribution, Visibility, Penetration) across the channel.
Cross-Functional Collaboration
You will work closely with internal stakeholders to ensure end-to-end business success.
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Partner with Marketing, Category Development, Supply Chain, Finance, and RSM teams to ensure alignment and execution excellence.
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Share best practices, insights, and learnings across the organization to continuously raise channel capability.
Performance Monitoring & Reporting
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You conduct regularly review channel and customer performance against financial and strategic targets.
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You perform regular analyses of CVS and Snack Chain customer and distributor to track performance by daily / monthly /quarterly via various sales reports.
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You will provide timely insights and recommend corrective actions to senior management to ensure all P&L objectives are met or exceeded.
