Job Weighting% - Main Responsibilities
40% - Brand/portfolio strategy and marketing plan validation
20% - Cross function communication
20% - Cross brands synergyize and budget optimization
20% - Team coaching / development
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Responsible for brand strategy, portfolio management and brand building
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Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending.
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Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth.
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Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs.
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Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities.
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Coach and develop brand owners to work independently on marketing plan development and execution
Industry experiences:
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10+ FMCG/OTC/Nutrition industry experience is needed
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Experience in consulting agency or creative agency is a plus
Position experiences:
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With at least 8 years proven brand activiation experience
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Experience of launching new brand is preferred
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Has solid team management experience
Language Skills：
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Excellent command of spoken and written of Chinese and English
Computer Skills:
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Familiar usage of Microsoft Office Software;
Mobility:
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~ 20% of time will be on business trip
Certificate Required:
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Not specially required; MBA/EMBA is an advantage
Other Special requirement:
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Postivie thinker
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Think out of box attitude
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Result driven with execution understanding;
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Quicker learner and adaptor in working in a volatile and fast changing environment
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Team coach skill
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Good communication skill
