Summary
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends.
Sub-Job Family Description - CRM:
Understands the tastes and preferences of our clients in order to provide a stellar customer experience. Creates a bond to maintain customer loyalty and brand addiction.
Job Description
Roles and responsibilities:
- CRM strategy & campaigns
· Develop CRM strategies based on the understanding of our clients’ demand and our boutiques’ priorities (client profiling for guest/audience selection, KPI analysis for event and gifting program target setting)
· Ensure compliance of local CRM strategy with WWD strategy and corporate rules
· Manage CRM campaigns from headquarter and initiate campaigns fit for the local markets
· Design, plan and organize in-store and off-site events, including third party collaborations, for new client acquisition.
· Monitor the CRM activities of competition brands
· Conduct instore pre-event briefing and training to ensure the highest standard of client experience and alignment on messages
- CRM tools and reports
· Manage local CRM Budget
· Own the local prospect & client database, ensure the quality of existing and new data collected to guarantee the most efficient and accurate target selection for each CRM action.
· Provide monthly report analysis on KPIs results and constructive feedbacks on local CRM actions
· Train boutique teams on CRM tools, ensure proper usage and report incidences
· Support the development and implementation of new projects such as WeChat ecosystem (databinding, Clienteling app, Membership program), Digital Client Card, Eldorado China
Who you are:
· University graduate with 5 years of experience CRM roles within luxury jewelry/watches/fashion.
· Strong fashion sense, good administration, and organizational skills to be able to do multi-tasking.
· Good inter-personal and communication skills, easy to build up a better working relationship.
· Creative and business driven mind-set.
· Discretion in handling HNWI client data
· Advanced Excel and Power BI, familiarity with CRM tools
· Good English and able to travel.
Job Type
Fixed Term (Fixed Term)
Start Date
2026-08-10
Schedule
Full time
Organization
Kering (Shanghai) Watches and Jewelry Limited
