Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ002848 Job Type Full Time
Key Responsibilities:
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Lead media planning efforts, with a primary focus on iDOUYIN or Social Platforms.
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Develop and implement strategic media campaigns that align with business objectives and target audiences.
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Lead the agency to make the media plan down to earth to drive the ROI and traffic to JD/Tmall/DOUYIN platform.
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Analyze media, content, and target audience interactions to uncover opportunities for enhancing media effectiveness.
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Proven check record performance/experience on the DOUYIN E2E operation including KOL/media/dMedia/store operation.
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Collaborate with cross-functional teams to ensure cohesive messaging and effective resource utilization across all media formats.
Qualifications:
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5 years above experience in Media planning area. Proven experience in DOUYIN ecosystem planning and execution to drive the instore business growth or either brand building in DOUYIN.
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Strong understanding of DOUYIN ecosystem tools including yuntu/Juliang/Xingtu etc.
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Proficient in data analysis and reporting, with the ability to derive actionable insights.
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Good communication and data analysis skills, with a collaborative mindset.
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Good with English writing. Bachelor degree or above will be a plus.
